HA HA HA NO I FUCKING DON’T. You think Beyonce took public transit to work today?
I recently unfollowed a popular Toronto-based “nutrition expert” when she started a post-baby “Get Back in Your Skinny Jeans, You Fat Moms” campaign (not the exact title of the campaign). This seemed to be a very off-brand choice for her — through social media, this expert has crafted an image that implies she ate and exercised perfectly throughout her pregnancy AND after giving birth, while always and only using all-natural, organic, HOMEMADE skincare and cleaning products. So why the hard left-turn from focusing on “health” to focusing on “skinny”?
(Also: give me a break. No one’s eating perfectly and making all their own products throughout pregnancy and while caring for a baby without having a tonnnnnnn of help (that, by the way, isn’t getting mentioned).)
The skinny jeans campaign and this stupid Beyonce meme all feeds into a culture that asks women, especially moms, that since we “have the same number of hours in the day as Beyonce, why aren’t we more like Beyonce, why are we sitting on the couch watching Adventure Time while eating sour patch kids, does that sound like something Beyonce would do with her hours, this is why you’re not Beyonce.”
Beyonce and her hours + the incessant drumbeat of “experts” who are way too eager to see moms in tight pants comprises another effort to
shame motivate women to, I don’t know, get off their lazy asses and be more productive/eat better/exercise more/lose baby weight/use pinterest/buy mugs. Only the women though: there’s a reason why nobody’s talking about Jay-Z’s hours and no one’s trying to get his dadbod into skinny jeans. (The reason is sexism.)
(Actually, and capitalism.)