From the New York Times review of Game of Thrones:
What? Yes, the way to appeal to women viewers (and remember, women are a monolith who all enjoy the exact same things), is to add nudity, rape, “bed-hopping,” and INCEST to your already misogynist show. Yes. That is Marketing 101. That is definitely what all women want to see on TV. Great work, NYT! Those plotlines have definitely been added or amplified specifically for THE LADIES, who would rather set themselves on fire than watch a fantasy-based TV show that does NOT feature incest. You got it!